ghd Platinum+ Styler ― 1 Hair Straightener, Professional Ceramic Hair Styling Tool

Welcome to ghd - good hair day. At ghd, our mission is to "Empower all women to look and feel beautiful so they can fulfill their every ambition." Today, women around the world are more ambitious than ever before, and beauty is more important than it has ever been.

ghd is a global pioneer in high-end professional hair styling tools and the UK's #1 recommended styling brand, sold in over 30 countries. Our purpose is to celebrate the amazing things women can achieve when they look and feel their most beautiful selves. We believe that beauty fuels ambition, and ambition is beautiful. We are daring, we are ambitious, and we are ghd.

What sets us apart is our focus on the science of hair. Our styling tools are pre-set to 365°F, the scientifically proven safer-for-hair temperature to style your hair for the healthiest results. Our research and development facility in Cambridge, UK, has been growing and expanding since 2010, and it's where the magic happens. Our lab is where we constantly create, innovate, and evolve iconic products with incredible results.

Our first smart styler, the Platinum+ Styler, features Ultra-Zone technology that monitors heat 250 times per second to maintain the optimal 365°F styling temperature. This results in 70% stronger hair, 20% more shine, and 2x more color protection. The Ultra-Zone predictive technology also recognizes hair thickness and the speed of styling, and adjusts accordingly to give you personalized results.

The Platinum+ Styler's unique wishbone hinge and round barrel enable versatile, snag-free styling to create sleek locks, curls, flicks, or waves. And with our collection of ghd styling products featuring our advanced heat styling technology, you can create your ultimate hairstyle with a salon finish.

We are committed to empowering women to look and feel their best, so they can fulfill their every ambition. Join us on our journey to celebrate the beauty and ambition of women around the world.

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